Course 5: Teen CEO — Build Your Brand & Story
Level: Intermediate
Format: Self-paced course with 5 lessons
Duration: 6–8 hours
Outcome: You’ll learn how to turn your idea into a personal brand, communicate your mission, and build trust with your audience.
Learning Objectives
By the end of this course, you will:
- Define your “why” and core mission as a teen founder
- Build a personal brand that feels authentic and powerful
- Craft your brand story in a way that connects with people
- Learn how to present your project (pitch) clearly and confidently
- Create a full brand kit with name, visuals, and tone
Lesson 1: Why YOU Are the Brand
Theory:
Your idea is important — but who you are behind it is even more powerful. People connect with people, not just products.
What Makes a Teen CEO Stand Out:
- You know your “why”
- You’re honest, clear, and real
- You’re passionate, not perfect
Example:
Emma, 15, started an eco-sticker shop. Her brand? “I care about self-expression without hurting the planet.” That’s her story. That’s her power.
Activity:
Answer these 3 questions:
- What problem do I care about?
- Why am I the one to solve it?
- How do I want people to feel when they hear my idea?
Lesson 2: What’s Your Brand Personality?
Theory:
Your brand should feel like a person. Is it soft and calm? Bold and loud? Luxurious? Minimal? It all starts with your brand voice.
Brand Voice Examples:
- Confident & Direct (business coaching)
- Friendly & Empowering (teen study tools)
- Calm & Elegant (journaling brand)
- Playful & Creative (art-based brand)
Brand Elements Checklist:
- Brand name
- Logo
- Slogan
- Color palette
- Fonts
- Voice/tone (formal, fun, motivating)
Assignment:
Make your brand moodboard: 2 fonts, 3–5 colors, and 3 adjectives that describe your brand style.
Lesson 3: Tell Your Story Like a Leader
Theory:
A good story builds trust. A GREAT story makes people want to follow you. Your story = your brand’s emotional engine.
Your Story Should Include:
- Your background (who you are)
- The moment you had your idea
- The problem you noticed
- What you did next
- Your mission today
Example (short):
“Hi! I’m Zoya, 16. During COVID, I noticed my younger brother struggled to study. I started creating visual study guides for him — and then for others. Now I run ‘StudyPop’, a digital brand helping teens fall in love with learning.”
Activity:
Write your brand story in under 200 words. Make it sound like you.
Lesson 4: Design Your Online Presence
Theory:
People will Google you — even at 15. Your Instagram, site, or portfolio is your digital handshake.
Online Presence Checklist:
- Simple Instagram bio with keywords
- Linktree/Notion/website with your brand details
- Professional (but personal) profile photo
- 3–5 content posts that reflect your brand
- Email address like yourname.project@gmail.com
Tips:
- Be clear, not fancy
- Use one consistent color palette
- Focus on visuals that tell your story (not just selfies)
Assignment:
Set up or update one platform: your Notion page, Instagram, or simple website. Use your brand voice and visuals.
Lesson 5: Create & Practice Your Elevator Pitch
Theory:
An elevator pitch = how you explain your brand in 30 seconds. If someone asks “What do you do?” — you’re ready.
Structure:
- I’m [name], a [age]-year-old who…
- I created [project/business name]
- Because I care about…
- I help [target audience] by…
- My goal is…
Example:
“I’m Amir, a 15-year-old student. I founded ‘BudgetBros’, a platform that teaches teens how to manage money in a fun way. I started it because I saw how many of my friends spent without thinking. Now I help students learn budgeting through TikTok and free tools. My goal is to make financial literacy cool.”
Activity:
Write and record your pitch. Practice saying it aloud 3 times. Optional: Post it on social media!
Final Project: Build Your Brand Kit
Create your Teen CEO Brand Kit that includes:
- Brand name, tagline, and mission
- Moodboard with colors/fonts
- Your founder story
- Elevator pitch
- Instagram bio or Notion page
- 3 sample content ideas
