Course 3: Marketing for Beginners — How to Make People Notice Your Product
Level: Beginner to Intermediate
Format: Self-paced course with 5 lessons
Duration: 6–8 hours
Outcome: You will learn how to talk to your audience, promote your product, and attract real interest — without a big budget.
Learning Objectives
By the end of this course, you will:
- Understand the basics of marketing and how it works
- Learn how to find and speak to your audience
- Create your brand voice and simple marketing visuals
- Explore strategies for social media and school-based promotion
- Make a full marketing plan for your idea
Lesson 1: What Is Marketing?
Theory:
Marketing is how people find out about your product, feel something about it, and decide to buy. It’s not just about ads — it’s about connection, value, and trust.
Marketing Formula:
The right message → to the right person → at the right time
Key Terms:
- Audience – the people you’re talking to
- Value – what they’ll gain from your product
- Call-to-action (CTA) – what you want them to do (buy, click, follow)
Example:
You make cute eco-bags. Your audience = girls 13–17 who love fashion + care about the planet. Your CTA = “Order yours today, only 10 left!”
Activity:
Describe your product in 1 sentence. Then write 2 ways to tell others about it.
Lesson 2: Who Is Your Audience?
Theory:
You can’t market to “everyone.” You need to speak to someone specific. The clearer your audience, the better your message.
Create a Teen Customer Persona:
- Name: Layla
- Age: 15
- Problem: Homework stress
- She wants: Tools that save time and motivate her
- She uses: TikTok, Pinterest
- She loves: Minimalist design and pastel colors
Exercise:
Make your own 1-paragraph customer profile. Focus on age, interests, problems, what they love online.
Lesson 3: How to Create a Brand People Remember
Theory:
A strong brand is not just a logo — it’s how your business feels. It’s your tone, style, visuals, and personality.
Brand Elements:
- Name & Logo
- Color palette (2–4 colors)
- Font choices
- Tone – friendly, professional, funny, etc.
- Core message – what your brand stands for
Example:
Your brand: “StudyGlow”
- Colors: Lavender, white, gold
- Tone: Supportive, inspiring
- Message: “Smart tools for girls who dream big”
- Platforms: Instagram, school markets
Assignment:
Create a moodboard on Canva or Pinterest: 5 images, 2 colors, 1 font, 3 words that describe your brand.
Lesson 4: Social Media & School Strategies
Theory:
You don’t need to be everywhere. Focus on the platforms your audience uses most — and show up with value.
Tips for Social Media:
- Use simple, clean visuals
- Mix content: tips, product, behind the scenes
- Post consistently (3× week is enough!)
- Use stories, reels, carousels
- CTA in every post: comment, follow, order
School Marketing:
- Posters + QR codes
- Locker or desk drops
- Friends as brand ambassadors
- Club/teacher shoutouts
- Offer “first customer” bonuses
Assignment:
Create 3 post ideas for your product (1 informational, 1 fun, 1 direct offer).
Lesson 5: Your First Marketing Plan
Theory:
Your plan doesn’t need to be long. It needs to be clear: who, what, where, how often, and why.
TeenBiz Mini Marketing Plan Template:
- My product is for:
- I will share it on:
- I will post/advertise: 3× per week
- My message is: (why people should care)
- My first 3 actions are: (e.g. create IG, make 1 reel, design a flyer)
Example:
“I sell handmade keychains for teens who love cute accessories. I’ll post on Instagram 3× per week with aesthetic reels + behind-the-scenes. I’ll also give my first 5 customers a sticker gift.”
Assignment:
Fill out your own mini marketing plan and post your first piece of content this week.
Final Project: Launch Your Brand Online
Task:
- Choose a platform (Instagram, TikTok, etc.)
- Create your profile (name, bio, logo, 3 brand colors)
- Post your first marketing content
- Screenshot and reflect: What felt easy? What felt hard?
